Inculcate

ˈɪŋ.kʌl.keɪt

verb

to instill an idea, attitude, or habit by persistent instruction

The word 'inculcate' comes from the Latin word 'inculcatus', which means 'to tread in or to force upon'. Inculcating values in someone involves repetition and persistence in teaching or instilling those values.

To sum up the ruination of Amina Brand Towels: Ahmed Sinai began treating his workers as peremptorily as once, in Bombay, he had mistreated servants, and sought to inculcate, in master weavers and assistant packers alike, the eternal verities of the master-servant relationship.

Salman Rushdie

Midnight's Children: A Novel

His colleague, Leechman, says:— “As he had occasion every year in the course of his lectures to explain the origin of government and compare the different forms of it, he took peculiar care, while on that subject, to inculcate the importance of civil and religious liberty to the happiness of mankind: as a warm love of liberty and manly zeal for promoting it were ruling principles in his own breast, he always insisted upon it at great length and with the greatest strength of argument and earnestness of persuasion: and he had such success on this important point, that few, if any, of his pupils, whatever contrary prejudices they might bring along with them, ever left him without favourable notions of that side of the question which he espoused and defended.”82 Half a century later Adam Smith spoke of the Glasgow Chair of Moral Philosophy as an “office to which the abilities and virtues of the never-to-be-forgotten Dr. Hutcheson had given a superior degree of illustration.”83 But while we may well believe that Adam Smith was influenced in the general direction of liberalism by Hutcheson, there seems no reason for attributing to Hutcheson’s influence the belief in the economic beneficence of self-interest which permeates the Wealth of Nations and has afforded a starting ground for economic speculation ever since.

Adam Smith

The Wealth of Nations